Key Opinion Leaders (“KOL”) are pivotal resources for pharmaceutical industries. They play a vital role in the successful launch of novel products and ongoing support of existing products. Pharmaceutical companies generally engage Key Opinion Leaders early in the drug development process to provide advocacy activity and key marketing feedback.

G7 SYNERGON’s KOL service identifies the right opinion leaders and understanding their network of influence. Our web-based KOL identification and valuation, management portal is an excellent database with all vital information of the respective Key Opinion Leaders with regards to their field of expertise.

The KOLs and the network they influence are identified and tracked based on therapeutic area and/or based on the geography.

KOL Services:

• KOL identification
• KOL tracking and profiling
• KOL ranking
• KOL influence mapping.